Export contacts for email marketing
A digital campaign is only as good as the list behind it. You can now pull a clean, segmented contact list straight out of the platform.
Consiga Soluciones 4 min read
One thing decides whether a digital marketing campaign works: whether the database behind it is organised and properly segmented. To make that part easier, we are releasing a feature that lets you export your company's contact list quickly, flexibly and set up the way you want it, ready to drop into whichever email marketing platform you use.
How the new export tool works
The tool pulls a full list of your company's contacts out of the system, filtered by whatever matters for the campaign you are running. The filters available are:
- The record the contact belongs to
- Company
- Contact name
- Phone
Pick the filters that fit and the tool exports a tailored Excel file with exactly the information you selected. That gives you a contact database you can actually manage, ready to import into whichever email marketing platform you work with.
Why export your contacts
Exporting is what makes email marketing campaigns sharper and more personal. With a segmented list you know the message is reaching the right people, which makes what you send more relevant and shows up directly in open rates and conversions.
What you get out of exporting your contact list
- Proper segmentation: aim campaigns at specific groups of customers or prospects.
- Time back: no typing data into your email platform by hand, so you can concentrate on what matters, getting the message right.
- Drops straight in: the exported file works with most email marketing tools, so there is nothing to untangle.
Email marketing platforms worth a look
Once the list is ready it goes into any of the main email marketing platforms without fuss. The most widely used are:
- MailChimp: easy to work with and strong on segmentation, which makes it a good fit for small and medium businesses.
- SendinBlue: full email marketing and marketing automation, with plans to match most needs.
- ActiveCampaign: the one to pick if you want email marketing and serious process automation together.
- MailerLite: affordable and straightforward, for anyone who wants simplicity without losing the useful features.
- Benchmark Email: a clean interface with the advanced tools you need to build campaigns that land.
These are only some of the more popular ones, and any of them will let you get real value out of the contact list you have exported.
Want to know more?
If you would like to sharpen your email marketing with the new contact export, or you have a question about it, talk to our team. We will be glad to help you get the most out of it.
Ask us for more information and take your email marketing campaigns further.
