Advertising · Digital Signage
Manage what shows on each screen across your premises and when, scheduled from one place instead of screen by screen.
Content is organised into playlists with their order and duration, and each screen gets the one that suits it: what works in the shop window is not what works in the checkout queue, the waiting area or the staff room.
Scheduling by date and time slot is what makes this actually get used. A promotion is prepared in advance and appears by itself on the day it starts; the lunch menu switches over at one o'clock; and the campaign ending on Sunday stops playing without anyone going to turn it off.
Without that, digital signage ends up as a screen showing a poster from four months ago that nobody looks at any more, exactly the opposite of what it was bought for.
Each screen, its content
What works in the shop window does not work in the checkout queue
They are different audiences with different attention spans. Somebody walking past the window looks for two seconds; somebody in the queue has thirty and appreciates something to read; somebody in a waiting area can watch a whole video.
That is why content is organised into playlists with their order and the duration of each item, and each screen gets the one that suits it. A shop can have the window running the seasonal campaign, the till area showing impulse products and the staff room carrying internal communication, all from the same panel.
Images, video and multi-zone layouts are supported, for when a main piece of content needs combining with a strip of notices.
Scheduling
What decides whether this actually gets used
Digital signage has a characteristic failure: it is installed with enthusiasm, updated for two months, and ends up showing a poster from six months ago that nobody looks at. The cause is always the same: updating it requires somebody to remember.
Scheduling by date and time slot removes that dependency:
- A promotion is prepared in advance and appears by itself on the day it starts.
- The lunch menu switches over at one o'clock and returns to the afternoon offering afterwards.
- A campaign ending on Sunday stops playing without anyone going to turn it off.
It is the same principle as POS promotions: whatever starts and stops on its own date does not depend on anyone's memory, and that is why it still works in year three.
Multiple sites
Updating twenty screens without visiting twenty shops
With a single shop, changing content by hand is manageable. With twenty, it is the reason screens end up neglected: nobody is going to tour the sites with a USB stick every time a campaign starts.
Here screens are grouped and content is published in one go to all the ones that apply, or only to those in a given area or store format. Each player downloads its own content and plays it, and from the panel you can see which one is showing what and which has not connected for a while, usually the way you find out a screen has been off for a fortnight.
And what gets published comes from the same system that holds your products and promotions, so the information on the poster is not typed separately.
Clearing things up
Frequently asked questions
Answers to what we get asked most.
Can I show different content on each screen?
Yes. Content is organised into playlists with their order and duration, and each screen gets the one that suits it: the window with the seasonal campaign, the checkout queue with impulse products and the staff area with internal communication.
Can it be scheduled by date and time?
Yes, and it is what decides whether this actually gets used. A promotion is prepared in advance and appears on its start date, the lunch menu switches over at one o'clock, and the campaign ending on Sunday stops playing without anyone turning it off.
How do I update screens across several shops?
Screens are grouped and content is published in one go to all that apply, or only to those in a given area or store format. Nobody has to tour the sites with a USB stick every time a campaign starts.
Will I know if a screen has stopped working?
Yes. From the panel you can see what each player is showing and which one has not connected for a while, usually the way you find out a screen has been off for a fortnight.
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