Loyalty · Wallet Cards
Digital loyalty cards the customer keeps in Apple Wallet and Google Wallet: no plastic to print and no app to install.
That detail decides whether the programme works. A plastic card is at home on the day it is needed, and a dedicated app gets installed once and deleted within a month; a wallet card, by contrast, always travels on the phone alongside boarding passes and transit tickets.
Points accrue automatically at the till according to the programme you define, and are redeemed for the rewards you configure. The card updates on the customer's phone with their balance, so your brand stays present after the purchase without sending a single email.
Cards are issued from the system and sent by email or scanned at the counter, and every points movement is logged, so the programme can be analysed rather than assumed to be working.
No plastic, no app
Why the format decides whether the programme works
A loyalty programme almost always fails at the same point: the customer does not have the card on them when they buy. With plastic, it is at home; with a dedicated app, it gets installed once and deleted a month later when the phone asks for space.
A card in Apple Wallet and Google Wallet avoids both. It lives where the customer already keeps their boarding passes and transit tickets, takes up no space, and there is nothing to install or remember.
It is issued from the system and sent by email, or added by scanning a code at the counter. That is the whole sign-up: no long form and no download.
Points and rewards
Earning and redeeming without anyone writing anything down
Points are added when payment is taken at the POS, according to the programme you define: by amount spent, by product or by family, with whatever exceptions you want to apply. The assistant scans the card and does nothing else.
Rewards are configured by you, with their cost in points and their conditions, and redemption happens at the same counter, deducting from the balance. Every movement (earned, redeemed, manual adjustments) is logged with its date and its reason.
The card updates itself on the customer's phone with the new balance. It is a small detail with a concrete effect: your brand appears on their screen after the purchase without you sending a single email.
Measuring the programme
Telling whether it builds loyalty or just gives away margin
It is the uncomfortable question about any points programme, and most cannot answer it because the movements are not recorded in the same place as the sales.
Here they are, so you can look at what matters: how many customers hold an active card, how often they come back compared with those who do not, what their average basket is, and what share of issued points is ever redeemed.
That last figure often surprises. A programme with very low redemption is not building loyalty: it is accumulating a silent liability with customers who see no reason to come back for it. Spotting that in time lets you change the rewards rather than the whole programme.
For the customers a card cannot move, there are contests and prize draws, which attack the same goal from a different angle.
Clearing things up
Frequently asked questions
Answers to what we get asked most.
Does the customer need to install an app?
No. The card is stored in Apple Wallet or Google Wallet, where the customer already keeps their boarding passes and transit tickets. It is issued from the system and sent by email, or added by scanning a code at the counter: that is the whole sign-up.
How are points earned and redeemed?
They are added automatically when payment is taken at the POS according to the programme you define: by amount, by product or by family, with whatever exceptions you want. Rewards are configured by you with their cost in points, and redemption happens at the same counter, deducting from the balance.
Does the customer see an updated balance?
Yes, the card updates itself on their phone. It is a small detail with a concrete effect: your brand appears on their screen after the purchase without you sending a single email.
Can I tell whether the programme is working?
Yes, because points movements sit in the same place as sales: how many customers hold an active card, how often they return compared with those who do not, their average basket and what share of issued points gets redeemed. Very low redemption is not loyalty, it is a silent liability.
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